A Documentary-Led Product Launch

A health and lifestyle product launch was facing low engagement, weak demand and unclear positioning. The task was to give the launch a stronger narrative and build an organic route from audience interest to enquiries and sales.

Creative strategy

Developed the launch concept and narrative, using a documentary film as the central campaign asset.

Film production

Produced the documentary and led the creative and production process through launch.

Organic distribution

Built a multi-step organic funnel and a content system around the documentary story.

Influencer & PR activation

Activated six key opinion leaders and connected media outreach with the launch narrative.

The campaign generated 7,000+ organic leads, achieved 1.5M+ total visibility and grew the audience by 27K+. It reached 14 media outlets with €0 spent on paid traffic. Sales finished 53% above the initial target.