BRAND LAUNCH / PR
AURELIA
Launching a Jewelry Brand from Scratch
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MADRID BASED · INTERNATIONALLY MINDED
SASHA ALEXEEVA✳
CREATIVE PRODUCER
FILM DIRECTOR
INTERNATIONAL PR
SCROLL TO EXPLORE — 2026
Ideas. Campaigns. Recognition.
Creative production and storytelling for brands, advertising, film, festivals, events and artists.
01 / THE APPROACH
I DON'T START
WITH FORMATS.
I START WITH IDEAS.
I look for the insight that makes a story worth telling — then find the most powerful way to bring it to an audience. Film, creative production, brand storytelling and PR are different instruments of the same idea.
✳
Let’s discuss your project
Tell me what you are planning. I’ll share my ideas and vision.
02 / SELECTED CASES
CASE STUDIES
02 / INTERNATIONAL PR · EVENTS
VENICE FILM FESTIVAL
International partnerships, creators and PR for a private Venice event.
DOCUMENTARY / ORGANIC LAUNCH
EASY
A Documentary-Led Product Launch
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04 / CREATIVE STRATEGY · MEDIA
A BOOK WITHOUT A PUBLIC AUTHOR
Reimagining book PR through a fictional character, cross-platform storytelling and organic media.
FILM / DOCUMENTARY
Sugar — a film built to reach an audience.
SCREENWRITER & PRODUCER
The brief
Create a documentary as a PR vehicle for a product addressing sugar consumption.
The producing idea
I brought together seven influencers, each with over a million followers, to appear without appearance fees. The film gave them a story to share with their communities; their participation connected the project with those audiences.
My contribution
Concept and screenplay, recruiting the team and bringing the influencers into the project.
Film in Russian. Translation is not yet available.
YouTube ↗DIRECTING / COMMERCIAL
Horror Quest — a cinematic commercial.
DIRECTOR · SCREENWRITER · PRODUCER · ACTRESS
The brief
A two-minute commercial teaser for a company creating bespoke horror quests inspired by real events.
My contribution
I developed the concept, wrote the screenplay, directed and produced the shoot, and also appeared as an actress. I assembled the crew and secured an island estate as our filming location.
The production
Working with a small budget, I used the location, performance and dramatic structure to build an atmospheric, suspenseful commercial.
WHAT I DO / SERVICES
Creative thinking. Strategic production. International reach.
01Video & Content Production
Explore services ↗02International PR & Media
Explore services ↗04Personal Brands & Social Media
Explore services ↗05Film, Music & Original Projects
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FILM / CULTURE / NEW VOICES
Formats people want to watch.
Trained as a director and screenwriter, I work as a producer. I develop YouTube formats, write scripts and direct productions — turning a creative idea into a story with an audience in mind.
04 / ABOUT
A PRODUCER
WITH A POINT
OF VIEW.
Every project is a film worth following. In a world of endless scrolling, our task is to be interesting to the audience — whether we are making a film, a campaign or a YouTube show. A strong creative idea gives people a reason to stay.
I connect the idea, script, format and production. AI can support this process, but it still needs a creative partner who defines the direction, shapes the brief and makes editorial choices.
“Visibility isn't about showing up more. It's about being impossible to ignore.”
05 / THE EDIT · AN EDITORIAL JOURNAL
THE EDIT.
I attend cultural events, write about cinema and produce video reviews. Want me to tell the story of your event? Send me an invitation or a brief.
Invite me to your event ↗CINEMA / VENICE / 2026VENICE, THROUGH A PRODUCER'S EYES
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CINEMA / MADRID / 2026WOMEN BEHIND THE CAMERA
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THE PRODUCER'S NOTE / IDEASTHE ART OF SEEING POSSIBILITY
READ THE STORY ↗Editorial previews are ready; full reported articles will be published after fact-checking and final editing.
06 / SUBMIT A PROJECT
GREAT STORIES
NEED GREAT
PRODUCERS.
Have a film, a documentary, a music project or a bold creative idea? I'm always curious about original voices and projects looking for a producing partner.
07 / CONTACT
LET'S MAKE
SOMETHING MATTER.
WhatsApp +34 691 674 720 ↗ · Instagram ↗